Our collections are creative, brave and feminine and our handmade print designs deliver the personal touch that make our products unique.

ICHI - The Fine Art of Being You

The ICHI girl takes her inspiration from everywhere, but knows exactly where she wants to go in life. She expresses her attitude through her feminine and unique way of dressing, inspired by street fashion and art.

Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear.