Noa Noa was founded in 1981 by brothers Harold and Lars Holstein as a feminine and romantic alternative for current hard and sharply drawn fashion.
The core of Noa Noa is the desire to inspire a modern lifestyle with a touch of bohemian. The brand continues to be driven forward through a creative and open outlook and new impressions from different cultures.
They find inspiration in both expression and character from the romantic and the fun little details, but also have roots in the pure and simple Scandinavian design tradition. In the same context, nature has always been the starting point for them, which can be seen in their seasonal collections and choice of natural materials.